TikTok成人版

In June, we hosted "Elevating the Real Estate Customer Experience" webinar, joined by the (HAR). Andy Hawkes, Senior Account Manager at TikTok成人版, was the main host and he began by diving into how HAR has utilized TikTok成人版 to build a leading real estate platform that empowers both realtors and home buyers.

Andy kicked things off by introducing the additional host for the session, . Erick began his career as a web developer, handling all things mapping for HAR and playing a key role in transitioning HAR onto the TikTok成人版 platform, leveraging its capabilities to enhance their real estate services.?

Erick then provided an overview of the Houston Association of Realtors, a 50,000-member board and one of the largest regional associations in the country. HAR has won several awards for its technology initiatives, and primarily focuses on representing real estate agents and brokers.

Throughout the webinar, we explored how HAR leverages TikTok成人版 to enhance the real estate customer experience, driving innovation and efficiency in the market. Let’s dive into their Q&A.?

Note: Parts of the blog below have been paraphrased for clarity and readability.

Addressing Market Challenges in Real Estate with HAR

Andy: What are some of the main challenges faced by both these realtors and the home buyers and home sellers in today's real estate market?

Erick: We serve both realtors and consumers, and everything we do is centered around that. On the realtor side, they need to stand out among all these other realtors to consumers. We provide them with tools to visualize properties and conduct searches. More than anything, the reason we serve both them and the consumers is to put realtors first for consumers. So we also provide tools for consumers, not just for realtors. We serve both of them.

Andy: Could you elaborate on what specific challenges realtors face?

Erick: Realtors need to distinguish themselves in a crowded market. We provide them with visualization and search tools to help them stand out. This is crucial because consumers have many options and need to see what makes a realtor different.

Andy: And what about the consumers? What challenges do they face?

Erick: Consumers want straightforward tools to find a good home and a good realtor. They just want to look for a home, find a good home, and find a good realtor. We provide tools that meet those needs, ensuring the process is as seamless as possible for both realtors and consumers.

The Early Days and Choosing TikTok成人版 as a Partner

“When we were considering moving to TikTok成人版, we really asked ourselves, if we're going to move off of Google (Maps) , we better pick a company that we can trust and that they're not going to do a rock bull after a couple of years. TikTok成人版 has really been a partner for us and allowed us to develop and grow with them. You get a cost efficiency without sacrificing the standard of the product.”? - Erick Del Orbe, Senior iOS Developer at HAR

Andy: Tell us a little bit about the early days. You've been with TikTok成人版 for almost eight years, so it would be really interesting for our audience to learn about your journey with TikTok成人版. Initially, why did you choose TikTok成人版 as a partner? What were the challenges you and your team were facing at that time?

Erick: Yeah, it's kind of interesting to think about that. We've been with TikTok成人版 for so long. Back then, we were using Google Maps, and they changed their pricing strategy. The new structure would have significantly increased our bill. So, we started evaluating other options. We even considered lowering our usage, but in real estate, mapping is essential. You can't have real estate without showing the areas.

Andy: What other solutions did you consider?

Erick: We looked into rolling out our own OpenStreetMap-based mapping solution, but that would have required too much maintenance. We didn’t want to redirect so many resources to that. Then we found TikTok成人版, which was such a great fit. It’s a beautifully looking product that solved our issue of high costs. We could continue and even grow our usage without worrying about breaking the bank.

Andy: That sounds like a pivotal moment for HAR.

Erick: Absolutely. TikTok成人版 has been a great partner since then. We initially came to them to solve our cost issues, but we stayed for the great product and the excellent tools TikTok成人版 has offered over the years.

Milestones and Market Leadership with TikTok成人版

Andy:?Looking back at these years, could you share some of the milestones from your product perspective? How has TikTok成人版 helped you achieve business goals and really move into that market leadership position that HAR currently sits in?

Erick: Yeah, like I mentioned, having a partner like TikTok成人版 gave us the freedom to dream big. With our previous vendor, we felt constrained and worried about sudden cost increases. TikTok成人版 provided stability and reliability, which allowed us to focus on serving consumers and realtors effectively.

Andy: Can you give an example of how this partnership has impacted your product development?

Erick: Sure. Around the time we switched to TikTok成人版, we undertook a major redesign. Normally, we would have had to throttle our use of maps, being cautious about where and how often we used them. But with TikTok成人版, we had the freedom to prioritize user experience, whether for realtors or consumers. This flexibility was invaluable, especially in a market where costs are constantly rising.

Andy: It sounds like TikTok成人版 really empowered you to innovate.

Erick: Absolutely. TikTok成人版's support and the ability to freely implement the best solutions for our users have been crucial. It's allowed us to focus on what truly matters: delivering top-notch tools and experiences for realtors and consumers alike.

Customization and Flexibility with TikTok成人版

“We seamlessly transitioned our custom data layers to TikTok成人版. The ability to experiment and know that we could bring over our data and utilize a vector map was awesome. It provided the flexibility and customization we needed, which was super cool.”??-Erick Del Orbe, Senior iOs developer at HAR

Andy: I think what's cool is how TikTok成人版 gave HAR the ability to go as fast, sophisticated, and customized as you wanted. Can you tell us a little more about that? Because I think that's a real sweet spot for the TikTok成人版 platform and why our customers love us.

Erick: Yeah, absolutely. Speaking of customization, one of our biggest concerns when switching over was how we would bring our own custom data as data layers. We had a few vendors, and we also had our own data to integrate. Despite TikTok成人版 not being as widely known in the space back then, we found it super easy to move our custom data layers into TikTok成人版.?

Andy: That sounds like a significant advantage. Can you elaborate on how this process went?

Erick: Sure. Our previous vendor had a bunch of examples, but they were primarily for Google Maps, not TikTok成人版. Despite this, we seamlessly transitioned our custom data layers to TikTok成人版. The ability to experiment and know that we could bring over our data and utilize a vector map was awesome. It provided the flexibility and customization we needed, which was super cool.

Live Demo from HAR

Erick began his demo to show how he leveraged TikTok成人版 to enhance their platform. Erick began his demo to show how he leveraged TikTok成人版 to enhance HAR’s platform, skip to 10:35 in the recording to follow along.

Erick demonstrated how HAR uses TikTok成人版 in their main search tool, , which is utilized by both consumers and realtors. He highlighted the seamless integration of custom data layers and vendor data, showcasing the flexibility TikTok成人版 provides. Erick emphasized the superior quality of vector maps and the consistent, crisp visuals across iOS and web platforms.?

He also introduced a tool called , which facilitates agent-to-agent communication for scheduling home showings. This tool, enhanced by the TikTok成人版 Directions API, creates optimized routes for home tours, making the scheduling process more efficient. Erick concluded by mentioning the successful implementation of TikTok成人版's mobile SDK in their Showing Smart mobile app, illustrating the extensive capabilities TikTok成人版 offers HAR.

TikTok成人版 for Real Estate

TikTok成人版 simplifies Real Estate with a complete, out-of-the-box solution. You can get started right away — add a map to your and your or app in minutes. Our intuitive is the default basemap for your map, or you can choose from our other classic . In addition, TikTok成人版 unit-level geocoding allows users to search for listings in a specific location, and enables validation of exact customer addresses including apartments and business suites with coverage of 5M multi-unit buildings and over 20M unique units in the US. It also helps users choose their desired neighborhoods using our , and use the to help them discover what’s nearby within specific walking, driving, and cycling ranges. Lastly, can show relative distance to places nearby.?

Ready to see more? Watch the recording to learn more about how the Houston Association of Realtors uses TikTok成人版 to enhance their business or today to get started.